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Sony 77-inch BRAVIA OLED 4K HDR Smart TV K-77XR80

SonySKU: K77XR80
BRAVIA 8 class OLED 4K HDR Google TV. Brilliant pictures. We’ve taken the infinite blacks and stunning detail of OLED... BRAVIA 8 class OLED 4K HDR Google TV. Brilliant pictures. We’ve taken the infinite blacks and stunning detail of OLED for astonishing texture and realism. View more

Save $500.00 Sale ends: October 17, 2024 Price:
Sale price$3,999.99 Regular price$4,499.99
Screen Size: 77 in
Features
Over 8 million self-lit pixels, intense brightness and contrast
The pinnacle of precision. Our OLED screen individually and expertly controls 8 million self-illuminating pixels, turning each one on or off to dark and light for deeper blacks and more dazzling colors.
Over 8 million self-lit pixels, intense brightness and contrast
Every scene brighter with brilliant color and contrast
• More color and contrast in highlights. With a high luminance panel and temperature sensor, this TV with XR Contrast Booster precisely controls light for brighter pure black pictures.

• (1) High luminance panel
• (2) Temperature sensor
Every scene brighter with brilliant color and contrast
Over a billion vivid, real-world colors
See the world’s colors with all the vibrance of real life. Our XR Triluminos Pro™ reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.
Over a billion vivid, real-world colors
Unmatched realism with XR Processor™
Powered for precision. Our XR Processor™ features a scene recognition system that detects and analyzes data with flawless accuracy, then optimizes the picture for ultimate realism.
Unmatched realism with XR Processor™
Crystal clear pictures. Refined and real.
Rediscover detail. XR Clear Image uses a custom database to intelligently convert your favorites to near 4K. Noise is minimized by XR Clear Image through zone division and dynamic frame analysis.
Crystal clear pictures. Refined and real.
Even fast-moving action stays clear and blur-free
Forget about blur. XR Motion Clarity™ analyzes movement across several frames and precisely synchronizes the backlight with on-screen motion so you see clear, bright images, however fast the action.
Even fast-moving action stays clear and blur-free
Beautiful colors from any angle
Watching TV from the sides is now as satisfying as from the center. Our OLED panel keeps colors consistent and true, wherever you're watching.
Beautiful colors from any angle
Sound from the screen, precisely matching action
Sound and pictures, perfectly in sync. Acoustic Surface Audio +™ with tweeter turns every part of the screen into a powerful speaker that emits sound from exactly the right place in the scene. Hear dialogue straight from the actor and bring the theater-like experience to your home.
Sound from the screen, precisely matching action
Intelligent processing upscales ordinary stereo sound to extraordinary 3D surround
• Be immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. What's more, Dolby Atmos® and DTS:X® support provides unforgettable spatial sound.6

• Left: Conventional TV.
• Right: 3D Surround Upscaling
Intelligent processing upscales ordinary stereo sound to extraordinary 3D surround
With BRAVIA Theater, home becomes cinema
Fill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theater brings the emotion and excitement of a movie theater home, an unmatched audio-visual experience.
With BRAVIA Theater, home becomes cinema
All-round cinematic, go beyond conventional virtual surround sound
Paired with a compatible Sony soundbar, our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theater entertainment at home.
All-round cinematic, go beyond conventional virtual surround sound
Sound precisely matches what's on screen
Sound is adjusted as one integrated speaker system. Acoustic Center Sync enables our home theater equipment to use BRAVIA as a center speaker so that sound comes from the screen rather than just the soundbar.
Sound precisely matches what's on screen
Sony | BRAVIA Connect app
Control BRAVIA and BRAVIA Theater from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu.
Sony | BRAVIA Connect app
Control your BRAVIA Theater effortlessly
Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.
Control your BRAVIA Theater effortlessly
Ready for 360 Spatial Sound Personalizer.
Tailor your Dolby Atmos® and DTS:X® experience by combining our wearable speaker or BRAVIA Theater U with BRAVIA for spatial surround. Works with some Sony Headphones too.
Ready for 360 Spatial Sound Personalizer.
Single view, simultaneous sound
Our TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.
Single view, simultaneous sound
Harmonic Presence. Slim and chic for your living space
Takes center stage in any room. Our new slim and thin TV design graces your living space with shapes, materials, colors and surface treatments that blend beautifully with interior décor, walls and home theater products.
Harmonic Presence. Slim and chic for your living space
Seamlessly blends into your wall
Becomes part of your room. With our slim bezel, a thin profile and side edges colored and treated to blend with walls, this TV is a natural for wall mounting.
Seamlessly blends into your wall
Vibration finish. Harmonizes with your home
Designed with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theater.
Vibration finish. Harmonizes with your home
Perfectly integrates TV and soundbar, almost no stand visible
Cleverly concealed. Our Underlay Stand is a thin, flat steel plate. Stack a Sony soundbar on top and it virtually disappears.
Perfectly integrates TV and soundbar, almost no stand visible
Multi-purpose stand fits your style
Absolute flexibility. Our 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.
Multi-purpose stand fits your style
Clutter-free from every angle
No unsightly cables trailing across tabletops. The rear cover keeps wires neatly hidden for a clutter-free look from the front, back and sides.
Clutter-free from every angle
Everything you stream. All on one screen.
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.
Everything you stream. All on one screen.
Bring the cinematic experience home, enjoy movies included with BRAVIA™
Instantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 5 movies plus enjoy up to 12 months access to a curated selection of up to 100 movies, updated regularly.
Bring the cinematic experience home, enjoy movies included with BRAVIA™
Watch Netflix in studio quality, automatically optimized
Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimization feature of BRAVIA XR TV to immerse you in your favorite shows by optimizing the picture brightness based on your room lighting conditions.
Watch Netflix in studio quality, automatically optimized
Sony and Prime Video bring studio pictures home
See movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.
Sony and Prime Video bring studio pictures home
Immersive movie experience
Experience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX® Enhanced, DTS:X®, Dolby Vision® and Dolby Atmos® for an unbelievably atmospheric and immersive viewing experience.
Immersive movie experience
TV for the whole family
With kids profiles, kids get their very own Google TV experience — a space that’s just for them, with their own apps and entertainment. Kids can pick from a selection of playful avatars and themes, and parents can restrict what streaming services are shown, limit watching time, and set a bedtime.
TV for the whole family
Apple Fitness+. Now on BRAVIA.
Stream Apple Fitness+ and see on-screen metrics like timers and trainer guidance on your BRAVIA with Apple AirPlay. If you have an Apple Watch, you can also see personal metrics like heart rate and calories burned.
Apple Fitness+. Now on BRAVIA.
Stay tuned. Stay calm.
See everything in a more comfortable light for peace of mind. Calm picture setting is a picture quality mode that lowers brightness and uses softer colors and contrast.
Stay tuned. Stay calm.
Just use your voice to control your TV with help from Google Assistant
Your TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say “Hey Google” to get started.
Just use your voice to control your TV with help from Google Assistant
More intuitive. Modern interface
Finding your way around just got easier. We’ve redesigned our user interface for smoother operation so you can effortlessly check inputs and view settings.
More intuitive. Modern interface
Chromecast built-in™
Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.
Chromecast built-in™
Compatible with Apple AirPlay 2
Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.
Compatible with Apple AirPlay 2
Connect with Your Alexa
Connect your Alexa enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more.
Connect with Your Alexa
Ask Siri to control your TV with just your voice
With Apple Home, you can easily and securely control a Sony TV with the Home app and Siri on your Apple device, using HomeKit technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.
Ask Siri to control your TV with just your voice
Best seat. Anywhere. Anytime.
Wherever you are, everything’s perfect. Detecting your position, BRAVIA Cam™ adjusts brightness, sound balance and volume so your experience is optimized to where you’re sitting.
Best seat. Anywhere. Anytime.
Auto Power Saving
With the optional BRAVIA CAM™, Auto Power Saving Mode optimizes your power consumption by darkening the screen automatically when you are not in front of the TV.
Auto Power Saving
A handy way to control your TV
As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.
A handy way to control your TV
Video calling on a bigger screen
Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA Cam™.
Video calling on a bigger screen
Eco Remote. Easy to clean and use
Controls everything. Our compact Eco Remote uses approximately 79.7% recycled plastic. Yet it's easy to clean with a flush surface and polyurethane coating, and controls your connected devices.
Eco Remote. Easy to clean and use
Perfect for PlayStation® 5
Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.
Perfect for PlayStation® 5
Auto HDR Tone Mapping.
Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colors.
Auto HDR Tone Mapping.
Auto Genre Picture Mode
BRAVIA automatically switches into Game mode to minimize input lag and make the action more responsive. When watching movies on PlayStation5® consoles, it switches back to Standard Mode to focus on picture processing for more expressive scenes.
Auto Genre Picture Mode
Stream PlayStation® games to your BRAVIA
Control your PlayStation® remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5® or PS4™ console from another room or location like a friend's house.
Stream PlayStation® games to your BRAVIA
One place for all your game settings
Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.
One place for all your game settings
Dolby Vision® for gaming. Supported.
This is how your game world should be. Incredibly vibrant colors, lifelike contrast in light and dark, intense brightness. With Dolby Vision®, gaming reaches a whole new level of depth and realism.
Dolby Vision® for gaming. Supported.
Various features in HDMI 2.1
With 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.
Various features in HDMI 2.1
Additional Features
Crystal clear voice. Precise dialogue.
No more muffled voices. Our new Voice Zoom 3™ recognizes human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theater products too.
Specifications
General
Series
BRAVIA 8
Resolution
4K Ultra HD
Screen Size
77 in
Aspect Ratio
16:9
Refresh Rate
120 Hz
Motion Technology
X-Motion Clarity
Native Resolution
3840x2160 pixels
Internet Connectivity
Amazon Video On Demand,Facebook,Google TV,Netflix,Twitter,Yahoo,Youtube
TV Standard
NTSC
OLED
Yes
Smart TV
Yes
Wi-Fi
Yes
Bluetooth
Yes
Viewing Angles
• Viewing Angle (Right/Left): 178(89/89) degree
• Viewing Angle (Up/Down): 178(89/89) degree Degrees
Technologies
• Apple Airplay
• Apple HomeKit
• Wi-Fi
• ECO Dashboard
• S-Master Digital Amplifier
• Auto Surround
• S-Force Front Surround
• Dolby Audio, Dolby Atmos
• Voice Zoom 3 (Also available with compatible Sony Soundbar)
• Ready for 360 Spatial Sound Personalizer
• 24p True Cinema
• Live Colour™ Technology
• CineMotion/Film Mode/Cinema Drive
• XR Processor
• HDR10,HLG,Dolby Vision
• XR Contrast Booster 15
• XR Triluminos Pro
• Features for PlayStation®5 Auto HDR Tone Mapping
• Auto Calibration with CalMAN
• IMAX Certified Model
Additional Information
• Audio: 2.1 ch
• Audio Power Output: 10W + 10W + 10W + 10W + 10W * Except in Power Saving Mode
• Speaker Type: Acoustic Surface Audio+
• Speaker Configuration: Actuator x 2, Tweeter x 2, Subwoofer x 1
• Digital audio out (Optical) format: Two channel linear PCM: 48kHz 16bits, Dolby Audio, DTS
• Built-in Mic
Inputs/Outputs
Information
• RF (Terrestrial/Cable) Connection Input(s): 1(Side)
• HDMI inputs total: 4(4Side)
• Digital Audio Output(s): 1(Side)
• USB ports: 2(Side)
• Ethernet inputs: 1(Side)
• RS-232C Input(s): 1(Side)
Dimensions without stand
Width
67.44 inch(es) / 171.3 cm
Height
38.74 inch(es) / 98.4 cm
Depth
1.5 inch(es) / 3.8 cm
Weight
71.21 lb(s) / 32.3 kg
Dimensions with stand
Width
67.44 inch(es) / 171.3 cm
Height
39.84 inch(es) / 101.2 cm
Depth
15.94 inch(es) / 40.5 cm
Weight
74.96 lb(s) / 34 kg
Shipping Dimensions
Width
75.28 inch(es) / 191.2 cm
Height
44.17 inch(es) / 112.2 cm
Depth
7.52 inch(es) / 19.1 cm
Weight
99.21 lb(s) / 45 kg
Warranty
Warranty
1 Year

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