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Sony 77-inch BRAVIA XR8B Class OLED 4K HDR Google TV K-77XR8B

SonySKU: K77XR8B
Sony XR8B Class OLED 4K HDR Google TV. The BRAVIA XR8B brings elevated design, pristine OLED picture, and cinematic sound.... Sony XR8B Class OLED 4K HDR Google TV. The BRAVIA XR8B brings elevated design, pristine OLED picture, and cinematic sound. Perfect for your living space. View more

Sale ends: October 09, 2025 Price:
Sale price$2,999.99
Screen Size: 77 in
Features
Pure black OLED, bright and beautiful
Brilliant pictures. We’ve taken the infinite blacks and stunning detail of OLED for astonishing texture and realism.
Pure black OLED, bright and beautiful
XR8B - Over 8 million self-lit pixels, intense brightness and contrast
The pinnacle of precision. Our OLED screen individually and expertly controls 8 million self-illuminating pixels, turning each one on or off to dark and light for deeper blacks and more dazzling colors.
XR8B - Over 8 million self-lit pixels, intense brightness and contrast
XR8B - Every scene brighter with brilliant color and contrast
More color and contrast in highlights. With a high luminance panel (1) and temperature sensor (2), this TV precisely controls light for brighter pure black pictures.
XR8B  - Every scene brighter with brilliant color and contrast
XR8B - Over a billion vivid, real-world colors
See the world’s colors with all the vibrance of real life. Access over a billion accurate colors, with subtle differences in hue and saturation that reveal natural shades in every detail.
XR8B  - Over a billion vivid, real-world colors
XR8B - Crystal clear pictures. With AI technology
Your favorite films, enhanced and enriched with extra detail. XR Clear Image uses a custom database of textures to intelligently convert any content to near 4K quality, whatever the source.
XR8B - Crystal clear pictures. With AI technology
XR8B - Even fast-moving action stays clear and blur-free
All the action, free of blur and judder. XR OLED Motion detects and analyzes visual elements on successive frames, then creates and inserts extra frames between the originals for smoother scenes.
XR8B - Even fast-moving action stays clear and blur-free
XR8B - Unmatched realism with XR Processor™ and AI technology
Powered for precision. Our XR Processor™ features an AI scene recognition system that detects and analyzes data with flawless accuracy, then optimizes the picture for ultimate realism.
XR8B - Unmatched realism with XR Processor™ and AI technology
Beautiful colors from any angle
Watching TV from the sides is now as satisfying as from the center. Our OLED panel keeps colors consistent and true, wherever you're watching.
Beautiful colors from any angle
Bring cinematic pictures home
Dive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.
Bring cinematic pictures home
Sound from the screen, always cinematic.
Bring cinema home. Actuators behind the screen vibrate and turn it into a speaker that delivers clear and immersive sound from the center with the same sound structure as the cinema. The newly equipped tweeter brings out the surround feel to provide a cinema-like experience.
Sound from the screen, always cinematic.
Audio and Action, Perfectly Aligned
Sound and pictures, perfectly in sync. Acoustic Surface Audio +™ with tweeter turns every part of the screen into a powerful speaker that emits sound from exactly the right place in the scene. Hear dialogue straight from the actor and bring the theater-like experience to your home.
Audio and Action, Perfectly Aligned
Crystal clear voice. With AI technology
No more muffled voices. Our Voice Zoom 3™ recognizes human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theater products too.
Crystal clear voice. With AI technology
The intelligent processing upscales ordinary stereo sound to extraordinary 3D surround
Be immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. What's more, Dolby Atmos® and DTS:X® support provides unforgettable spatial sound.
The intelligent processing upscales ordinary stereo sound to extraordinary 3D surround
All-round cinematic sound, go beyond the conventional virtual surround sound
It’s nothing short of revolutionary. Our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theater entertainment at home.
All-round cinematic sound, go beyond the conventional virtual surround sound
Sound precisely matches what's on the screen
Sound is adjusted as one integrated speaker system. Acoustic Center Sync enables our home theater equipment to use BRAVIA as a center speaker so that sound comes from the screen rather than just the soundbar
Sound precisely matches what's on the screen
Sony | BRAVIA Connect app
Control BRAVIA and BRAVIA Theater from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu.
Sony | BRAVIA Connect app
Single view, simultaneous sound
Our TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.
Single view, simultaneous sound
Control your BRAVIA Theater effortlessly
Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.
Control your BRAVIA Theater effortlessly
Ready for 360 Spatial Sound Personalizer.
Tailor your Dolby Atmos® and DTS:X® experience by combining our wearable speaker or BRAVIA Theater U with BRAVIA for spatial surround. Works with some Sony Headphones too.
Ready for 360 Spatial Sound Personalizer.
Specifications
General
Series
BRAVIA XR8B
Resolution
4K Ultra HD
Screen Size
77 in
Aspect Ratio
16:9
Refresh Rate
120 Hz
Native Resolution
3840x2160 pixels
Internet Connectivity
Google TV
OSD Languages
English,French,Spanish,German,Italian
TV Standard
ATSC
OLED
Yes
Smart TV
Yes
Wi-Fi
Yes
Bluetooth
Yes
Viewing Angles
178° horizontal / 178° vertical Degrees
Technologies
• Self-lit pixels – over 8 million self-lit pixels
• Accurate real-world colors – wide color reproduction
• OLED display / OLED panel
• 4K HDR
• Google TV (smart TV OS)
• XR processor – “XR” branding
• 4K @ 120 Hz refresh rate
• VRR (variable refresh rate) support
• Dolby Vision HDR
• Wi-Fi – Wi-Fi 6 (802.11ax)
• Bluetooth – Bluetooth 5.3
• Smart TV platform – Google TV
• Voice assistants – Google Assistant, Apple AirPlay 2
• Acoustic Surface Audio+ – screen acts as the speaker
• Dolby Atmos, DTS:X
• Auto HDR tone mapping
• Auto low latency mode (ALLM)
Additional Information
Audio System: 50W 2.1 channel speaker system
Inputs/Outputs
Information
• HDMI 2.1 (×4)
• USB (×2)
• eARC
• RF input
• Composite video input
• Ethernet
Accessories
Included
• Voice remote control (supply): RMF-TX820U
• Remote control: -
• AC plug convertor: -
• Wall-mount bracket: -
• Android TV setup guide: -
• Batteries: LR03
• Floor stand (supply): -
• AC power adaptor: -
• AC power cord spec: bundle (C7L) (US) (2-pin) (flat blades)
• IR blaster: -
• Support belt: -
• Table top stand: separate (assembly required)
Dimensions without stand
Width
67.44 inch(es) / 171.3 cm
Height
38.74 inch(es) / 98.4 cm
Depth
1.5 inch(es) / 3.8 cm
Weight
71.21 lb(s) / 32.3 kg
Dimensions with stand
Width
67.44 inch(es) / 171.3 cm
Height
39.84 inch(es) / 101.2 cm
Depth
15.94 inch(es) / 40.5 cm
Weight
74.96 lb(s) / 34 kg
Shipping Dimensions
Width
75.28 inch(es) / 191.2 cm
Height
44.17 inch(es) / 112.2 cm
Depth
7.52 inch(es) / 19.1 cm
Weight
99.21 lb(s) / 45 kg

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